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DOI RECORD

Agentische KI im E-Commerce: Transformation von Kaufprozessen und Implikationen für das digitale Marketing

Shakib Manouchehri, Oliver Bohl

DOI10.1365/s40702-026-01323-7

PublisherSpringer Fachmedien Wiesbaden GmbH

Journal / SourceHMD Praxis der Wirtschaftsinformatik

Published2026-08-31

Metadata Deposited2026-08-31 (updated: 2026-08-31)

Subject—

Languagede

ISSN1436-3011, 2198-2775

Typejournal-article

Volume / Issue / Pages— / — / —

Citations0

References deposited24

Access / license metadataAccess not determined License 1 ↗A reuse license does not by itself establish whether the full text is freely readable.