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DOI RECORD

B2B-Marketing im Zeitalter von KI-Agenten – Maschinen filtern, Menschen entscheiden

Carolin Durst, Alexander Piazza

DOI10.1365/s40702-026-01307-7

PublisherSpringer Fachmedien Wiesbaden GmbH

Journal / SourceHMD Praxis der Wirtschaftsinformatik

Published2026-07-20

Metadata Deposited2026-07-20 (updated: 2026-07-20)

Subject—

Languagede

ISSN1436-3011, 2198-2775

Typejournal-article

Volume / Issue / Pages— / — / —

Citations0

References deposited8

Access / license metadataOpen license identified License 1 ↗A reuse license does not by itself establish whether the full text is freely readable.